Some people say the best way to have a good idea is to have lots of ideas.
That’s not always easy though, because we habitually tend to brainstorm for a few minutes – 5, 10 or 15 minutes and then think that because we’ve got a list of quite a few ideas already, that’s enough.
There’s also a tendency to believe that the first few fresh ideas will probably be the best ones and that if you think hard about something for too long, your ideas will be stale or forced, so probably no good. Then quality is often pitched against quantity, as if they are mutually exclusive.
I challenge you to think again and try the 100 Ideas List method as in this Artists Adventures card The Two of Diamonds – to see if the quality of your ideas actually improves with the quantity of them, however counter-intuitive that might seem. It doesn’t matter how long it takes, or in what order the ideas come, but with this method the focus is on the generation of ideas – getting the pot hot and letting it bubble over.
In many ways, this is simply a matter of training under-used muscles – your thinking muscles. How often do you really use yours at full capacity? Not thinking of One Brilliant Perfect Shiny idea, which you may or may not, but coming up with lots and lots and more and more, which you definitely can. Not being afraid of a little or a lot more thinking in all directions – sideways, deeper, out of the box, in the box, blue sky, 6 thinking hats – you can give these all a go when you have 100 ideas to come up with. You actually have to allow your mind to wander, explore, and invent.
So, get in the flow and get those ideas flowing… and remember, there really are always more where those came from…
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